Charcoal is the beauty industry’s ingredient du jour—used to cleanse and detoxify in everything from scrubs to toothpaste. But is it a gimmick or a godsend?
There has been a lot of chatter from dentists lately regarding the safety of activated charcoal in oral care products.
A Houston News affiliate did a piece on 3 products that claim to whiten teeth, and the results were a win for natural oral care. Every brand did well.
Our product line has just completed one of the most rigorous certification processes around. And after months of work, we’re a better brand for having been put through this intense audit. Most brands call themselves “natural” – however very few companies volunteer to put themselves through an audit like this to prove it.
My Magic Mud’s Activated Charcoal Toothpaste and Tooth Powder deliver an enamel-safe deep clean so pearly whites will earn their name.