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Rock That Smile – The Wall Street Journal

By: Allie Arman

A My Magic Mud ad featuring a tattooed singer says to “rock that smile” with its charcoal-infused dental floss, toothbrushes and mouthwash.

Charcoal is the new favorite cleanser among white-teeth fanatics. Social media is jammed with videos of YouTubers spreading charcoal powders and pastes on toothbrushes, and laughing about the resulting messy black smiles before a rinse reveals what they say are more-pearly whites.

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